Trends come and go in just about everything—cars, fashion, food, interior décor and even landscaping. Two in-demand features that savvy buyers want when choosing a new residence are becoming permanent options: Open floor plans and main-floor master suites. The seamless flow of a floor plan that accommodates busy family lifestyles and entertaining is overwhelmingly popular. Now, master bedrooms on the main level have evolved into must-haves. Rodrock Homes, with its reputation for building craftsman-quality homes with innovative features, is a leader in the market when it comes to open floor plans and main level master suites. In fact, buyers can tour seven acclaimed Rodrock models in six communities boasting first-floor masters during the 2015 Spring Parade of Homes. Brian Rodrock, chief executive officer of Rodrock Homes, notes how his company responds to market needs. “We used to build almost exclusively traditional two-story homes,” he says, “but that’s changed over the past several years when we saw an increase in demand for many features, including main level master suites. It’s important for us to be proactive when it comes to providing homes that make sense for our buyers.” Although main floor master bedrooms were once considered a home feature associated with baby boomers, Rodrock Chief Operating Officer Jeff Gifford explains the shift toward younger families. “We see every category of buyers, not exclusively empty nesters, who desire main floor suites,” he says. “Even families with children still at home like the idea of a first-floor bedroom. It’s also an extension of their living space, where they can read, work, or watch television away from household activity.”
Convenience, comfort, serenity
Not only do main floor master suites offer convenience, they provide comfort and serenity. “First-floor master suites are on many prospective buyers’ checklists for various reasons, including a quiet place to begin and end their day,” says Kerwin Holloway, Wyngate community manager and ReeceNichols agent. “Rodrock has several 1 ½ story and reverse plans, such as the El Dorado, to match that description.” Richard and Nancy Parks, who are building the 1½ story El Dorado in Rodrock’s south Johnson County Wyngate community, wanted a serene master retreat far removed from the hustle and bustle of a home’s hub. They began their home search nearly a year ago, with several requirements—no formal dining room and a main floor master suite were at the top of their must-haves. “We started our research online and there wasn’t much to choose from when it came to a first-floor master,” says Richard Parks. “Wyngate is ideal for us—convenient location that’s close to 69 Highway for Nancy’s commute to the Plaza—and the perfect floor plan to complement our lifestyle.” The Parks’, who have a 13-year-old daughter, selected the El Dorado because it “efficiently and effectively uses all of the living space with no waste, and we can have a quiet retreat on the main level while our daughter has her bedroom and a hangout space on the upper level.” The El Dorado has other outstanding features, including a dramatic great room with a box beam ceiling, a covered porch on the back of the home that can be accessed from the master bedroom; and three secondary bedrooms upstairs, each with their own walk-in closet. Other Rodrock 1½ story floor plans with main floor master suites include the Anthem; Shelby EX; Summerlin EX, a brand-new model in Summerwood; and the Raphael, a tastefully furnished model in Summerwood Estates. Reverse floor plans with first floor masters include the Aspen; Augusta; Windsor II; and Monterey. All can be viewed during the 2015 Spring Parade of Homes.
Rodrock’s family values
Owned by a third-generation homebuilder, Rodrock Homes is built on traditions of integrity, innovation and value. Dedicated to a product enhanced by a craftsman’s attention to detail, committed to creating family-friendly communities with extraordinary amenities, and passionate about offering a well-defined standard of living, Rodrock has helped thousands in the Kansas City area pursue homeownership dreams since
Extraordinary homes in vibrant communities
With more than 19 models in nine Rodrock Homes’ communities to explore throughout Johnson County and prices ranging from $319,500 to more than $1 million, there’s something for everyone. Find details of Rodrock’s entries inside the official Parade guide to jumpstart your tour. Once you arrive at the Rodrock community of your choice, visit the models and stroll the community to soak in the ambience and amenities. Don’t miss Rodrock’s Spring Parade of Homes offerings—beautiful homes in premier communities where you can’t wait to live.
