Chances are you’ve seen and admired them, perhaps even envied those who live within their walls. They’re stunning custom-built homes, those residences that seem to reflect their owners’ tastes and desires perfectly. Crafted from an expert pairing of form with function, they’re the epitome of relaxed luxury. They’re also homes you’ve thought you could never afford—until now.
In partnership with Twigs Interiors, Rodrock Homes is offering clients a never-before-seen opportunity: the freedom to build the custom home of your dreams–with personalized interior design services helping you every step of the way.
“No one else in our marketplace is doing this,” says Rodrock Homes CEO Brian Rodrock, who’s proud to offer clients a level of quality, value, and choice that’s been previously unavailable in Kansas City. “With the Rodrock Custom Design Experience, we’re making true custom homes more affordable than they’ve ever been before.”
Because of its unique partnership with Twigs, Rodrock Homes is taking customization to a whole new level. “In the homebuilding industry, ‘custom’ used to mean picking paint colors and countertops,” says Jeff Gifford, Chief Operating Officer of Rodrock Homes, “but now we’re offering customization at a tremendously detailed level. Our clients will be able to pick trim that is custom-milled, cabinetry design that’s one-of-a-kind, and Rodrock Homes’ paint colors and light fixtures that you can’t get anywhere else. With choices like that, we make it possible that no two homes in our neighborhoods will finish out the same.”
With an equal focus on designing homes to suit clients’ specific tastes, Twigs Interiors Owner Lisa Mermis has found a perfect partner in Rodrock Homes. “It’s so exciting,” says Mermis, “because we’re combining the building and design process in a way that’s customarily only available to very high end customers who pay square-footage fees.”
Jeff Reglin, Rodrock Home’s Chief Marketing Officer, explains why Rodrock Homes offers the luxury to clients. “In essence, we’re picking up the tab so that homeowner can have the best design experience, the best build experience, and the best finished home possible,” says Reglin.
The newly integrated design-and-build approach means customers get to consult with Twigs’ design experts from the very beginning of their project. “Imagine walking your property and consulting with a designer about your floor plan from the get-go,” says Brian Rodrock, “then modifying those plans to include elements like arched doorways, vaulted ceilings, or floor-to-ceiling windows. A designer’s touch from the beginning makes a big difference,” Rodrock adds.
Also making a difference for customers is the time they save by employing a locally owned and nationally recognized design firm like Twigs Interiors. Because of its success, Twigs can offer its clients a greater selection of décor all in a one-stop-shop: in addition to a certified interior design team, its downtown Overland Park boutique features a drapery and bedding workroom, custom lighting and paint and stain color lines, fabrics and window coverings, wallpapers and furnishings, and even its own warehouse and delivery crew.
“We like to provide our customers with a personal design experience in a relaxed atmosphere,” says Mermis, who believes design should be more delightful than stressful. “We share a common goal with Rodrock Homes in that we’re both committed to eliminating the fear that can come with making interior finish decisions in a new home.”
To reach that goal, the Twigs’ design team does their homework. First they collect information from client questionnaires, interviews, and “look books” filled with a customer’s personal preferences. Next they pull together everything—proposed paint colors, trim work, fabric, carpet and more—to make large concept boards for their clients to view. “We want our customers to see the overall design before it comes to fruition,” says Mermis. “We want them to know what their dream home will look and feel like before it is complete.”
And just what does a finished home by the Twigs’ design team and Rodrock Homes look like? “A home should end up looking just like the people who live there—full of color, interest, and personalization,” says Mermis.
Indeed it’s the attention to the individual—and to individual design and build details—that sets the Rodrock Custom Design Experience apart from the rest. “We’re committed to providing a personal perspective on new construction,” says Brian Rodrock, who echoes the Twigs’ mantra that well-designed, well-constructed homes enhance the overall quality of homeowners’ lives.
“And now, by doing something that’s never been done at this price point before, we get to give homeowners the exact home they’ve been dreaming of,” says Rodrock, who encourages prospective buyers to view such affordable, customized luxury for themselves in Twigs’ decorated model homes in Overland Park’s Wyngate community. “Come see the difference that the Rodrock Custom Design Experience can make for you.”
